What we do
Build. Optimize. Scale.
GTM.P helps SaaS companies build, optimize and scale their GTM & Sales, combining senior strategy with hands-on execution across the revenue motion.
From market strategy and pipeline generation to sales execution, customer expansion and the operating infrastructure behind it.
The challenge might be generating more pipeline, improving conversion and sales velocity, increasing deal size, breaking into Enterprise, building a partner channel or scaling a working revenue motion.
Strategy + execution, adapted to your stage of growth.
01 · BUILD
Build your GTM
For SaaS companies building the commercial motion from scratch, launching a new product, or entering a new market.
ICP & Positioning · Pipeline Generation · Sales Execution · First Revenue
Outcome: A defined ICP, qualified pipeline and sales process built to acquire customers and establish a repeatable path to revenue.
02 · OPTIMIZE
Optimize your GTM
For SaaS companies with an existing GTM motion that needs to generate more from the team and resources already in place, improving performance before adding capacity.
Targeting · Pipeline · Sales Execution · Conversion · Retention & Expansion
Outcome: More qualified opportunities, better conversion to customers, shorter sales cycles and higher average deal sizes.
03 · SCALE
Scale your GTM
For SaaS companies with a working commercial motion that need to support larger customers, markets, teams or revenue targets.
Enterprise Sales · New Markets · Customer Expansion · GTM Infrastructure
Outcome: More pipeline, more customers and more revenue, with the sales capacity and GTM infrastructure to support sustained growth.
The GTM capabilities
One revenue engine. Five connected capabilities.
Work can span the full GTM motion or focus on the specific problems limiting pipeline, conversion, revenue or growth.
MARKET →
Where to play
TARGET →
Who to pursue
GENERATE →
Create qualified pipeline
SELL →
Convert opportunities into revenue
EXPAND →
Retain and grow customers
POWERED BY THE RIGHT OPERATING LAYER
RevOps · Process · Data · Technology · Automation · AI
The right GTM operating stack for your stage of growth, practical for what you need today and designed to evolve as the business scales.
BEYOND THE PLAYBOOK
WHERE GTM.P GETS HANDS-ON.
GTM.P can advise the team, build the motion, execute alongside it, or take direct ownership of specific parts of the revenue process.
PIPELINE DEVELOPMENT
Build target accounts, develop outbound motions and create qualified opportunities.
SALES EXECUTION
Run discovery, demos & trials, manage opportunities and move deals through the sales cycle.
ENTERPRISE DEALS
Work directly on complex opportunities, from stakeholder mapping and business cases to negotiation and close.
CUSTOMER EXPANSION
Work with customers after the initial sale to drive adoption, renewals, upsell and cross-sell.
GTM OPERATIONS
Build the processes, CRM, data, tooling, automation and AI infrastructure needed to support execution.
Why GTM.P
Experience across markets, products, and growth stages.
Hands-on experience building, executing and scaling SaaS revenue motions across products, markets and growth stages.
17 YEARS
In SaaS
50+
Companies
5,000+
SaaS Product Demos
6 & 7-FIGURE DEALS
Extensive Complex Deal Experience
GLOBAL
North America · Europe · APAC
150+
SDRs, AEs & CSMs Trained
Who is behind GTM.P
Senior experience. Hands-on execution.
GTM.P is led by Stephane Mathis, a SaaS GTM & Sales operator, entrepreneur and advisor with 17 years in SaaS and experience working with 50+ companies across North America, Europe and APAC. His work spans building early revenue motions, developing pipeline, closing complex enterprise deals, scaling sales execution and training revenue teams.
Engagements remain senior-led and hands-on, from shaping the strategy and building the motion to selling, growing accounts and developing the team executing it.
How engagements work
Engagements are shaped around the constraint, not a predefined consulting package.
FRACTIONAL
Embedded GTM & Sales leadership and execution without adding a full-time executive.
PROJECT
Focused work on a defined GTM priority such as building pipeline, improving sales execution, entering a market or strengthening customer expansion.
ADVISORY
Senior guidance for founders and revenue leaders on GTM decisions, sales strategy, complex deals and revenue execution.
Ready to grow deliberately?
Build the GTM system your next stage needs.
Start with the constraint that matters most, then build the capability to move through it.
LET’S TALK